Marketing to Mom Bloggers
Friday, October 3, 2008
Over the past few months we've noticed that mom bloggers have been heavily on the minds of marketers and PR people. Everyone wants to get into the mom blog space and utilize us to spread the message about their product. In all honesty, that's what we do best. We talk about the products we love and rave about the products we think other mothers will love and find useful as well. Moms are inherently wired to talk, just ask our husbands. When we learn about a new product or service, we spread the wealth of information because that's how we're wired to think. Plus, let's not kid around, we want to be the ones to spread the news, we want to be the influencers and the brand ambassadors.
That said, there is a specific way to approach us. Keep in mind that a great many of us receive countless pitches each day. Don't underestimate us when we say this. Our inboxes are filled to the brim with press releases, so your pitch has to resonate and cause us to remember it. Little things help us remember products like an astute PR rep who addresses us by our first name instead of simply 'Hello" or "Hi, there". Plus, PR people must follow up on their pitches, but the follow-ups need to be well-timed. Don't follow up the next day with this: "Any interest?" Most of us will chuck that email right in the trash. And finally, we know it will take some time, but take a moment to learn about our blogs. Personalized pitches tend to be effective. Avoid peppering a pitch with BS like saying, "I just love your blog" when it's clear you just stumbled across it for the first time. Mom bloggers can smell PR BS a mile away. Believe us when we say that.
Labels: bloggers, blogging, moms, women
posted by The Mom Salon Editors @ 2:48 AM,
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100 Days of Holidays
Thursday, October 2, 2008
Better Homes and Gardens and BHG.com have launched 100 Days of Holidays that runs now through Janaury 1. So, if you're looking for hundreds of free recipes, party themes, decorating ideas, craft projects, slide shows, email newsletters, how to videos, online courses and photo contests they have you covered.In a nutshell, here are few things Better Homes and Gardens is offering to busy parents who want to make the most of the holidays.
More than 400 new free recipes (starting with Halloween recipes), party themes, craft projects, decorating ideas, slide shows, and feature stories.
100 daily email newsletters from Sept. 24 to Jan. 1 offer delicious holiday recipes, easy crafts, and captivating decorating projects for all holidays. Beautiful photos and step-by-step directions take users from simple ideas to celebrations - without the stress.
50 new how to videos by BHG.com contributors Evette Rios and Sandra Lee show easy and fun projects for the holidays, ranging from creative pumpkin carving, ghoulish Halloween parties, memorable Thanksgiving centerpieces, simple and beautiful Christmas cookies, gingerbread-house secrets, and inspiring holiday decorations. This includes Quick, Easy and Inexpensive Kid's Costume: Static Cling and Cool Halloween Pumpkin.
Halloween Costume Ideas features a gallery of the best new Halloween costumes, both retail and hand-made, for everyone in the family - including pets.
Pumpkin Carving Patterns provides a stencil maker that let users carve a virtual pumpkin, and then print out the template to try at home.
Source + Photo Credit: Better Homes and Gardens
posted by The Mom Salon Editors @ 7:16 AM,
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PLAYSKOOL's 80th Birthday Giveaway
Wednesday, October 1, 2008
Playskool is turning 80 this year and we are helping to celebrate this momentous occassion with a giveaway! To enter, simply leave a comment to win. A winner will be chosen by random.org next Wednesday.We're giving away one 80th birthday Mr. Potato Head! The fun loving MR. POTATO HEAD character helps celebrate PLAYSKOOL'S 80th anniversary with the CELEBR
ATION SPUD toy. In honor of this milestone birthday, the CELEBRATION SPUD toy comes with 80 special parts and pieces including a festive party hat, birthday cake and fire extinguisher to put out all those candles this potato is ready to party. (Ages 2 and up).And we're giving away PLAYSKOOL's Cherry Blossson Market. Little girls will enjoy playing shop keeper or custo
mer with the delightful CHERRY BLOSSOM Market, a part of the DREAM TOWN collection. After shoppers peruse the market and visit the 'pass-through' ice cream window, they can check out - the shopkeeper can "ring them up" with the cash register that has a real working drawer, a mechanical 'ding' and a slot to swipe a play credit card; the shopper can pay with the credit card, paper money, or coins. Pretty and durable, the quaint market features the classic DREAM TOWN brand two-sided printed fabrics, including the signature CHERRY BLOSSOM collection pattern on the curtains. (Ages 3 and up)Labels: giveaways
posted by The Mom Salon Editors @ 8:01 AM,
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Holiday Toy Savings
Tuesday, September 30, 2008
We all know the holidays are quickly approaching no matter how hard we try to wish them away. Ready or not, the holidays are coming so you might as well save a little money.eToys: Free Standard Shipping on Select Halloween Costumes! (ends 10.21)
eToys: Free Shipping on 500 Toys & Games. (Limited Time)
eToys: Fall Sale Up to 60% Off Select Items! (ends 10.6)
Labels: holidays
posted by The Mom Salon Editors @ 1:30 PM,
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Get a Wake-Up Call From Ellen
Ellen Degeneres and One a Day have teamed up to remind women how important it is to schedule your annual mammogram. In a creative push to educate women about breast cancer prevention you can go to OneaDay.com and have a free personalized phone call from Ellen DeGeneres sent to their friends and loved ones to advise them about the simple things they can do to help support their own breast health. I scheduled a call for my mom. In fact, she received hers this morning and called to say how "cool" is was. Here's how it works:-Jennifer James, TMS Founder
Labels: causes, moms, sites, women
posted by The Mom Salon Editors @ 9:19 AM,
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Click to Empower Victims of Domestic Violence: You Can Make a Difference
Monday, September 29, 2008
It is amazing to us how rampant domestic violence is in America's homes. One in four women have experienced domestic violence in their lifetime. Women and mothers, in particular, are oftentimes scared to death to break away from violent husbands and boyfriends and instead opt for more abuse in order to keep their home life "stable" for the children. National Domestic Violence Awareness Month is next month and the Allstate Foundation and "Ugly Betty" star Anna Ortiz have joined forces to help women break the chains of domestic violence. The Allstate Foundation is imploring women and men to "Tell a Gal P.A.L." - Pass it On, Act and Learn - about domestic violence and how economic empowerment can lead to a safe future for survivors.
Through a partnership with the non-profit organization Dress for Success, select A
llstate agencies across the country will collect nearly new purses and professional bags now through October 3. The donated items will be distributed to domestic violence survivors and women in need to outfit them with confidence they enter or re-enter the workforce and get back on their feet financially.
Visit http://www.clicktoempower.org/ to learn more about what you can do to help yourself if you are in a domestic violence situation or help a gal pal. There you can also enter to win an Onna Ehrlich designer purse donated by Anna Ortiz.
llstate agencies across the country will collect nearly new purses and professional bags now through October 3. The donated items will be distributed to domestic violence survivors and women in need to outfit them with confidence they enter or re-enter the workforce and get back on their feet financially.Visit http://www.clicktoempower.org/ to learn more about what you can do to help yourself if you are in a domestic violence situation or help a gal pal. There you can also enter to win an Onna Ehrlich designer purse donated by Anna Ortiz.
You can also help spread the word about help for domestic violence victims by taking one of their web badges and putting it on your blog. We've put it on our sidebar here at TheMomSalon.com. We encourage you to also help women in need by doing the same. Every little bit helps.
Labels: causes, moms, sites, women
posted by The Mom Salon Editors @ 12:00 AM,
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